For Small Businesses Spending Real Money on Ads

Your vendors say it's
working. Your bank account
says it isn't.

I find where your marketing money is actually going. Then I cut the waste and replace expensive vendors with AI that costs a fraction and works better. Found $161K/month in waste at one company. Ad platform said $181 per customer. Real cost was $2,800.

I only take 3 new clients per month.

Free Calculator → See Real Results
$0
in revenue leaks identified and eliminated in 2026
$161K monthly leak found in 30 days
16× net income growth
$2,800 real CAC vs $181 reported
40+ challenges completed
$76K confirmed annual savings
Why This Happens

Every vendor shows
their own success.

Nobody reconciles the full picture. Your ad platform shows ROAS. Your email app shows conversions. Your CRM shows pipeline. None of them talk to each other. And none of them talk to your P&L.

When you're thinking:
"My ad platform says it's working."
It probably is. But is it working profitably? The platform shows attributed revenue. It doesn't show customer acquisition cost, fulfillment costs, refunds, or the cash it actually took to land that customer.
When you're thinking:
"Everything looks good in my dashboard."
Which dashboard? Your dashboards only show data from their systems. The truth lives in the gap. One system shows leads. Another shows closes. Another shows who paid. Nobody's reconciling them against your actual P&L.
When you're thinking:
"I know some costs are hidden somewhere."
You're right. Discounts, refunds, payment processing, manual fulfillment costs, affiliate commissions. They're all buried in a dozen different places. Vendors aren't hiding them on purpose. They just don't measure what they don't sell.
When you're thinking:
"I have a great team. We're just not hitting targets."
The team is probably fine. The problem is they're playing five games at once. Email is one game. Paid ads is another. Content is another. Each one optimizing independently. Winners play ONE game hard. Data doesn't lie about which one it is.
When you're thinking:
"I need to hire more sales people."
Maybe. Or maybe you have sales leads sitting in your CRM that nobody's following up on. The problem isn't leads. It's that you can't see the pipeline. And you can't see it because nobody's connected acquisition to conversion to payment.
When you're thinking:
"We're profitable but it feels tight."
That feeling is probably right. There are leaks everywhere, you just can't see them yet. Vendor overspend. Discount creep. Cart abandonment. Refund spikes. Affiliate fraud. They add up to real money. The question is whether you find them or they keep finding ways to hide.
The Process

Three steps.
Increasing clarity.

01
Free Calculator
Seven questions. 90 seconds. Get your estimated revenue leak based on your business. This tells you if you have a $25K leak or a $250K leak.
02
The Free $50,000 Challenge
Book a live session. I show you the gap between what your vendors claim and what your bank account says. In real dollars. You see exactly where your money is going and what's actually working. The Challenge is free. I find $50K+ guaranteed.
03
Close the Gap
You've seen the gap. Now decide how to close it. Take the findings and act on them yourself, or I do it for you with results guaranteed. We'll walk through the options on your call.
Real Numbers. Real Company.

What the challenge revealed
and what it was worth

📦
A Distribution Company · Multi-Channel Operations
Multiple sales channels · fulfillment operations · heavy ad spend
$806K
Monthly Revenue
$957K
Monthly Costs
-$150K
Net Monthly Loss
$1.19
Spent Per $1 Earned
What I Identified
Invisible channel attribution. Sales channel showed $186K/month revenue but was treated as a cost center. Once attributed correctly, strategy changed entirely. Instantly showed where growth actually came from.
$186K
clarified
Reported CAC: $181. Real CAC: $2,800. The 15x gap existed because fulfillment costs, payment processing, refunds, and operational overhead weren't included in acquisition math. Every budget decision was made on the wrong number.
15×
gap
Blanket discounts totaling $56K/month with no data showing they were necessary to close sales. Pure margin waste. Eliminable going forward. Conservative elimination candidate based on data.
$56K
/month
Email program was sending one newsletter every two weeks. Opportunity: 8 automation funnels generating revenue at 112x ROAS on a $400/month subscription. Already owned the tool. Just needed the structure.
112×
ROAS
Four optimization levers entirely in their control. No new customers needed. No new channels. Just operational efficiency and data clarity. Conservative estimate based on data already in the system.
$161K
/month
40+ Challenges. Same Pattern.

The leaks change.
The methodology doesn't.

16×
Net income growth. B2B distributor. Removed vendor waste, killed a false-positive project, rebuilt acquisition math.
Distribution
$68M
Pipeline generated on $80K budget. B2B financial services. Data-driven targeting, attribution built from scratch.
Financial Services
500%
Conversion lift on paid media. Equipment manufacturer. Built CRM, fixed attribution. Zero additional ad spend.
Manufacturing
95% ↓
Cost per lead reduction. Real estate agencies. CPL dropped from $140 to $7 by fixing conversion before adding traffic.
Real Estate
48 hrs
Calendar booked solid. Service business. Fixed outreach and follow-up sequences. No new channels needed.
Professional Services
112×
Email ROAS. Ecommerce. $400/month Klaviyo. Rebuilt with 8 automation funnels. Real attribution.
Ecommerce

How much is your business losing right now?

Seven questions. 90 seconds. You'll see an estimated number. That's your first data point.

Unknown
Before calculator
→
$?
Your number
Run Free Calculator →

Then book The Free $50,000 Challenge to verify against your real data. The Challenge is free. I find $50K+ guaranteed.

I'll Find You $50,000 In Wasted Ad Spend.

Your vendors say it's working.
Your bank account knows the truth.

Every engagement starts with The Free $50,000 Challenge. I show you the gap between what your vendors claim and what your bank account says. In real dollars. You see exactly where your money is going, which channels actually make you money, and how much you're really paying per customer. The Challenge is free. I find the waste. You see the numbers. You decide what's next.

Step 1. Every Engagement Starts Here
The Free $50,000 Challenge

I show you what your vendors claim versus what your bank account actually says. In real dollars. You'll see exactly where your money is going. The Challenge is free. Even when I find the waste, it's still free. You only pay if you decide to move forward.

100% Free. I find the waste. You see the numbers. You decide what's next.
Book The Free $50,000 Challenge →

I only take 3 new clients per month. Book now and get a free Lead Optimization Audit ($1,500 value).

Here's what happens when you take The Challenge.
Step 1
I Find Your Real Numbers
  • I score every channel Red, Yellow, or Green based on real cost per customer
  • The gap between what your vendors claim and what your bank account says
  • Your real cost per customer. Not the dashboard number. The actual number.
  • Every vendor ranked by real performance in real dollars
  • Updated on a rolling basis so you always know what's working and what's bleeding
Most founders discover their real cost per customer is 5x to 15x what their dashboards show. That gap is where the money is.
Where The Money Is
Step 2
I Eliminate The Waste
  • Vendors who can't prove their numbers get replaced
  • Every channel tested one variable at a time until it works or dies
  • Bad contracts, bad tools, bad agencies. Cut.
  • Your entire marketing operation restructured so every dollar works harder
  • $50K+ in savings guaranteed or I keep working for free until we hit it
Found $161K/month in waste at one company. Ad platform said $181 per customer. Real cost was $2,800. Four levers entirely in their control.
Step 3
I Replace It With AI
  • Expensive tools and vendors replaced with AI that costs 90% less
  • Systems that run 24/7 without a monthly retainer
  • Your team trained to read the real numbers and act on them
  • One system that tells the truth about every dollar in your operation
  • The waste becomes profit. That's the free money.
Most businesses are paying 5 to 10 vendors for things AI can do better, faster, and for a fraction of the cost.
Book The Free $50,000 Challenge →

I only take 3 new clients per month. Each Challenge requires deep, hands-on analysis.

Tyler Sass. Your Adcountant.

Fractional RevOps.
Not a CFO. Not an agency.

A CFO tells you how much you lost. An agency optimizes their channel. I find where it's leaking, cut the losers, and replace them with AI that costs 90% less and works 24/7. Fractional RevOps for businesses that can't afford a VP of Marketing but can't afford not to have one.

15+ years. 40+ companies. Small businesses to $100M. Same finding: the money's already in your business. You just can't see it yet. I find the waste. Then I eliminate it.

Net income: $250K → $4M
distributor, vendor waste + acquisition rebuild
16×
Pipeline on $80K budget
B2B financial services
$68M
Paid media conversion lift
zero additional spend
+500%
Tyler Sass. Logic Based Marketing
Questions

Common questions

How does the guarantee work?
The Challenge is free. I find $50K or more in savings, guaranteed. Even when I find it, the Challenge itself costs you nothing. You see the findings, then you decide if you want help implementing. Only condition: you provide the data and attend the sessions.
What data do I need to provide?
Two reports: your financials and your platform data. I send you a step-by-step guide for your specific setup. Most clients gather everything in under an hour.
How is this different from a bookkeeper or CFO?
A bookkeeper ensures records are accurate. A CFO forecasts and models. I identify where revenue is leaking, then I eliminate the waste. I fire underperforming vendors, replace them with AI automation, and install systems that capture more leads from traffic you already have. Most leaks are invisible to both a bookkeeper and a CFO.
Why a Challenge instead of a proposal?
Because proposals are guesses. The $50,000 Challenge uses your real data. The guarantee filters for seriousness. The check-in call is where the conversation about next steps happens. It's the lowest-risk way to see what's actually in your business. The Challenge is free. You're not committing to anything.
What if I implement it myself?
That's fine. You'll have the exact findings, the math, and the priorities. You can execute it yourself, hire someone, or work with me to implement. The Challenge is designed so you win either way. I want to help small businesses win by giving them the RevOps they can't typically afford.

The money is
already there.

You just can't see it yet. Take The Free $50,000 Challenge. I find the waste. You see the numbers. You decide what's next.

Free Calculator → Book a Call →
Book now: Free Lead Optimization Audit ($1,500 value) included · I only take 3 clients/month