All-In CAC Calculator
← Back to site
Free Calculator

What Is Your Real Customer Acquisition Cost?

Ad platforms show you what they want. They don't show you what you actually pay. Answer 7 questions and find the gap.

Takes 90 seconds. Enter your email to see the full breakdown.

1
2
3
4
5
6
7
Question 01
What's your business's approximate monthly revenue?
From your P&L or ecommerce platform, a verified source, not estimates.
Question 02
What are your total monthly business expenses?
Everything on your P&L. Payroll, software, fulfillment, returns, overhead, ad spend. All of it.
Question 03
What's your estimated average ROAS across all your ad platforms?
If you run ads on Meta, Google, TikTok, etc., what's the average return on ad spend they report?
Question 04
What's your estimated average cost per acquisition across all ad platforms?
What do your ad platforms report as the cost to acquire one customer? Average it across platforms.
Question 05
How many new paying customers does your business acquire per month?
Count actual new customers who paid. Not leads, not trials, not quotes sent.
Question 06
How many marketing tools, agencies, or vendors do you pay for?
Count everything: ad platforms, email tools, CRM, agencies, freelancers, analytics, subscriptions. All of it.
Question 07
How long has your business been operating?
This lets us calculate what this gap has already cost you and what it will cost if nothing changes.
⚠ Your Estimated All-In CAC
$0,000
🔒
Enter your email to see the full breakdown
What's the real gap between your estimate and platform reality?

I'll send your complete breakdown. Your estimated All-In CAC. The gap vs. what your platform shows. Annual invisible costs. Everything straight to your inbox. Free.

No spam. I'll also email you the breakdown so you have it.

⚠ Your Estimated All-In CAC
Here's The Gap Between
What You Think & Reality
These are estimates based on your inputs. Your real numbers may differ.
?
Revenue Health Grade
Calculating...
A
B
C
D
F
Your Estimated All-In CAC
$0
Your platform says $0. Your All-In CAC is X times higher than what they show.
Platforms Report
$0
Reality
$0
That's $0 per customer your platform isn't showing you. Every new customer acquisition is actually costing you more than you think.
Annual Invisible Costs
$0
The total cost of this gap, spread across all your new customers, for a full year.
The Real Cost: Compounded Damage
$0
Estimated losses (last 3 years): $0
Next 5 years (at 8% reinvestment): $0
Next 10 years (at 8% reinvestment): $0

This gap is costing you real money. Not on paper. In your business. You're making acquisition decisions based on incomplete numbers. You're allocating budget to channels you think are profitable but actually aren't. And it compounds every month you stay blind.

Where The Gap Comes From
Limited Time Bonus
Free Lead Optimization Audit
$1,500 Value. Book in the next 20:00 to lock it in.
Most businesses can 2-4x their leads with a few free or low-cost fixes.

You Found the Gap. Now See What's Actually Happening.

This calculator uses your estimates. The Free $50,000 Challenge uses your real numbers. I show you the gap between what your vendors claim and what your bank account says. In real dollars, by vendor. You see exactly which channels make money and which ones lose it. The Challenge is free. I find $50K+ guaranteed. You see the numbers, then decide what's next.

Take The Free $50,000 Challenge →
100% Free · I find $50K+ in savings · The Challenge costs you nothing
I only take 3 new clients per month. Each one gets my full attention.
$2,800 Real CAC. Platform said $181.
15× Gap found in one engagement
$161K/mo Invisible costs found in one audit
Results referenced on this site reflect specific client engagements and are not guaranteed for every business. Individual results vary based on industry, data quality, and business model.
Privacy Policy