Privacy Policy

Last updated: March 4, 2026

Logic Based Marketing ("we," "us," or "our") operates the website logicbasedmarketing.com. This Privacy Policy describes how we collect, use, and protect your personal information when you visit our website, use our tools, or engage with our services.

Information We Collect

Information You Provide

We collect information you voluntarily provide when you:

• Use the Revenue Leak Calculator: Your name, email address, company name, annual revenue range, and answers to calculator questions.
• Use the Chat Widget: Your name, email address, phone number, and the content of your chat conversation.
• Subscribe via Email Popup: Your email address.
• Book a Call: Your name, email address, and scheduling preferences (processed through our booking provider, Koalendar).
• Contact Us Directly: Any information you include in emails or other communications.

Information Collected Automatically

When you visit our website, we automatically collect certain technical information through cookies and similar technologies:

• Analytics Data: Pages viewed, time on site, traffic source, device type, browser type, and general geographic location. We use Google Analytics 4 (GA4) via Google Tag Manager.
• Advertising Data: If you arrive through an advertisement, we collect UTM parameters (source, medium, campaign) to understand which marketing channels are performing. We use Meta (Facebook) Pixel for advertising measurement and retargeting.
• Cookies: Small text files stored on your device. We use cookies for analytics, advertising measurement, and to remember your preferences (such as whether you have already seen a promotional popup). See the Cookies section below for details.

How We Use Your Information

We use the information we collect to:

• Deliver the tools and services you requested (calculator results, chat responses, booked calls).
• Send you your calculator results and related follow-up communications.
• Respond to your inquiries and provide customer support.
• Understand how visitors use our website so we can improve it.
• Measure the effectiveness of our advertising.
• Send marketing communications if you have opted in (you can unsubscribe at any time).

How We Share Your Information

We do not sell your personal information. We share your information only with the following service providers who help us operate our business:

These providers only receive the information necessary to perform their specific function and are contractually obligated to protect your data. We may also disclose information if required by law or to protect our legal rights.

Cookies

Our website uses the following categories of cookies:

Essential Cookies

These support core site functionality. They include cookies that remember whether you have dismissed the email popup (7-day or 30-day duration), chat widget session data stored in your browser's session storage, and a contact identifier cookie (lbm_contact_id) that recognizes returning visitors who have previously provided their contact information through our chat widget or forms.

Behavioral Tracking (Known Contacts Only)

For visitors who have previously provided their contact information, we monitor certain browsing behaviors to improve your experience and follow up appropriately. This includes tracking whether you started but did not complete the calculator, clicked a booking link without completing a booking, or browsed specific content areas. This information is used to send relevant follow-up communications via email. This tracking only applies to identified contacts, not anonymous visitors.

Analytics Cookies

Google Analytics sets cookies to distinguish unique visitors and track session information. These help us understand traffic patterns and improve the site. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

Advertising Cookies

Meta (Facebook) Pixel sets cookies to measure ad performance and enable retargeting. You can manage your ad preferences through Facebook's Ad Preferences or opt out through the Digital Advertising Alliance opt-out page.

Managing Cookies

You can control cookies through your browser settings. Most browsers allow you to block or delete cookies. Please note that disabling cookies may affect website functionality.

Data Retention

We retain your personal information for as long as necessary to provide our services, fulfill the purposes described in this policy, or as required by law. Specifically:

• Email subscribers: Until you unsubscribe.
• Calculator submissions: Up to 24 months after submission.
• Chat conversations: Chat data is stored in your browser session and is not permanently retained on our servers.
• Analytics data: Retained according to Google Analytics default settings (14 months).

Your Rights

Depending on your location, you may have the following rights regarding your personal information:

• Access: Request a copy of the personal information we hold about you.
• Correction: Request that we correct inaccurate information.
• Deletion: Request that we delete your personal information.
• Opt-out of marketing: Unsubscribe from marketing emails at any time using the link in any email, or by contacting us directly.

To exercise any of these rights, contact us at tyler@logicbasedmarketing.com.

California Residents (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA). You have the right to know what personal information we collect, request its deletion, and opt out of its sale. We do not sell personal information. To submit a request, email tyler@logicbasedmarketing.com with the subject line "CCPA Request."

Nevada Residents

Nevada residents have the right to opt out of the sale of personal information. We do not sell personal information. If you have questions, contact us at tyler@logicbasedmarketing.com.

Children's Privacy

Our website and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us and we will promptly delete it.

Security

We use commercially reasonable measures to protect your personal information, including encrypted connections (HTTPS), secure third-party providers, and access controls. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

Third-Party Links

Our website may contain links to third-party websites (such as LinkedIn, Facebook, X/Twitter, and Koalendar). We are not responsible for the privacy practices of these sites. We encourage you to review their privacy policies before providing them with your information.

Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically.

Contact Us

If you have questions about this Privacy Policy or our data practices, contact us at: